Don’t Miss A Beat
Project: FSI promoting $10 off OMRON’s Blood Pressure Monitors at Walgreens.
Strategic Thinking: OMRON wanted to make sure that the FSI delivered a strong headline as well as an image that displayed all of their products that Walgreens carried without looking to crammed.
Creative Involvement: Concepted out the idea using the color red as a dynamic driving color. It represented both brands and the heart. Using an all caps stacked headline, I was able to separate both important communication devices, headline and row of products, without one fighting space with another.