Attract Retain Advance
Project: Leslie Vickery,founding member of ARA Chicago, hired me to create a logo for their brand. She requested a graphic that incorporated the power of women since here business is women focused and in IT. The challenge was to marry these two ideas together. After 3 rounds of creative, we collaborated on the idea of just using the letters ARA and their meaning in the final graphic. She also requested that the graphic be contemporary and would not become aged in the years.
Below the final are comps from the rounds of revisions. It provides you with an insight into how I develop logos.