Two Carrot Ring
Project: Lester Lampert’s e-blast announcement, kicking off their “Start Your Story Here” campaign.
Strategic Thinking: Maureen and Lester’s love story is what true love is all about. Their story was a great way to entice Lester Lampert customers to tell their own love story and how Lester Lampert was such an integral part in making their engagement rings “custom.” Lester Lampert customers were asked, via this e-blast, to submit their stories online and enter a contest in order to win a $2,500 gift card.
Creative Involvement: Worked in concert with David Lampert developing the look and feel of the e-blast and then executing it in CSS.